Individual Insurance Products

Whether it is price, service, coverage, or something else, people shop their insurance when they become frustrated. The primary cause of the frustration is that they have to buy insurance before they need it. Too often, people find that the insurance they bought before a loss is much different than what they would choose to buy after. To complicate the problem, most insurance agents are expert salesmen rather than insurance experts. They are taught to sell a product, not to know about it.

If you don’t understand what you are buying, you are paying too much.

The insurance industry is very deceptive in its sales and marketing – centering its ads on the price of its product rather than on the product itself. Their tactics lead people to concentrate on how much they are paying rather than on what they are buying. The result is paying as little as possible for the one thing that’s designed to protect what we value most. Foundations Insurance is unique in that we believe that knowledge is the key to avoiding frustration. We believe that if you don’t understand what you are buying, you are paying too much.